iGroom True Color Dog Shampoo, Coat Luxury Pet Beauty Care, Brighten, Enhance and Restore Natural Coat Color, Add Moisture and Condition, Made in USA, 16 oz

Price: $23.00
(as of Jul 24, 2025 18:02:22 UTC – Details)

Product Description

A color-enhancing shampoo that brightens the dullest of coats and can be safely used on any coat color. Lathers up well, smells amazing, and never leaves blue deposits. For whiter whites, and glossy dark coats. Scented with iGroom’s Evergreen Pet Perfume.

“First time trying their brightening shampoo. Loved it! I have used other iGroom products and loved them and this one too. I have show dogs and rescue dogs I’ll be using it on. So far it was great on a Bichon Frise show coat. I use this shampoo diluted and it’s great.”

“LOVE the product. I have a male black and rust Doberman, and this product was referred by a friend who also has the same color breed. She sent pictures of his coat afterward. It was shiny and soft, so I purchased a bottle and took it to the groomer who used it and loved it also.”

Our unique formula contains hydrolyzed wheat, soy, pea, rice, and vegetable proteins, for visible improvements to the coat. This select protein complex provides excellent conditioning – hydrating, and adding moisture to the skin and coat. It also repairs damage, stimulating cell growth.

iGroom is made in the USA with quality ingredients, with a pH specifically for animals. True Color Brightening shampoo is not toxic. Safe for all coat colors and safe for hands.

“My shop exclusively uses iGroom and the Brightening Shampoo is everyone’s favorite! Dogs are shiny afterwards and it doesn’t dry them out like most shampoos.”

Other iGroom products you will love

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Customer Reviews

4.5 out of 5 stars 61

4.6 out of 5 stars 118

4.7 out of 5 stars 416

4.8 out of 5 stars 437

4.7 out of 5 stars 306

4.6 out of 5 stars 243

4.6 out of 5 stars 8

Price

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$24.99$24.99

$27.99$27.99

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$25.50$25.50

Function

Brightens, adds shine

Sting-free facial cleanser

Heavy-duty, deep cleaning

Desheds and detangles

Desheds and detangles

Moisturizes, soothes, protects

Nourishes, hydrates, softens

Best For

Enhancing color, whitening

Gentle cleaning, tear stains

Dirty, greasy coats

Shedding coat, manageability

Shedding coat, manageability

Improving coat health

Improving coat health

Scent

iGroom Evergreen Perfume

iGroom Bliss Perfume

iGroom Sweet Petals Perfume

iGroom Mango Perfume

iGroom Mango Perfume

iGroom Pleasia 1 Perfume

iGroom Pleasia 1 Perfume

Coat Type

All

All, Puppies

All

Curly, Double

Curly, Double

Double, Smooth

Double, Smooth

Concentration

16:1

8:1

16:1

16:1

16:1

16:1

16:1

Sizes Available

16 fl.oz. / Gallon

16 fl. oz. / Gallon

16 fl.oz. / Gallon

16 fl.oz. / Gallon

16 fl.oz. / Gallon

16 fl.oz. / Gallon

16 fl.oz. / Gallon

For Dogs and Cats

Both

Both

Both

Both

Both

Both

Both

Contains Toxins

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✘

✘

✘

✘

✘

✘

Professional Grade

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✔

✔

✔

✔

✔

✔

Made in USA

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Product Dimensions ‏ : ‎ 7.3 x 3.1 x 2.76 inches; 0.01 ounces
Item model number ‏ : ‎ IG-00823
Date First Available ‏ : ‎ February 10, 2020
Manufacturer ‏ : ‎ iGroom
ASIN ‏ : ‎ B07XC51DQ7
Best Sellers Rank: #90,170 in Pet Supplies (See Top 100 in Pet Supplies) #835 in Dog Shampoos
Customer Reviews: 4.5 4.5 out of 5 stars 61 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
COLOR ENHANCING DOG SHAMPOO – safe for all color coats. iGroom’s True Color Brightening Shampoo neutralizes unwanted tones in white coats and adds brilliance and depth of color to dark coats. Expect a glossy, radiant coat full of luster. With the fresh clean scent of iGroom Evergreen perfume.
UNIQUE PROTEIN COMPLEX – for visible improvements to the coat. Contains hydrolyzed wheat, soy, pea, rice, and vegetable proteins. This unique complex provides excellent conditioning, adds moisture to the coat, and repairs damage. Safe for all breeds. Paraben-free, sulfate-free, and does not contain phthalates. pH balanced.
PROFESSIONAL QUALITY – the award-winning brand of choice for the pet grooming industry; iGroom is used in salons nationwide. Two sizes available; 16 fl. oz. for at home use or a gallon size for professionals. Dilute 16:1.
LUXURY PET CARE – only the best for your fur baby. At iGroom we combine advanced chemistry with our professional expertise to create unrivalled beauty products created specifically for pets. Expect showstopping results. Made in the USA with quality ingredients.
WHY CHOOSE iGROOM – iGroom is a leading luxury pet beauty company with a reputation for the finest scientifically developed shampoos, conditioners, and other health care products for pets. iGroom was founded by Master Groomer Jennifer Lee, a renowned international speaker/judge, and member of the Groomteam USA Hall of Fame.